Finola McDonnell is the chief marketing and communications officer at the Financial Times. She started her career in adult literacy and sees the parallel with financial literacy as a means to have a better and more secure life. A huge number of people have had their livelihoods disrupted or destroyed by the COVID-19 pandemic; Finola believes helping them get back on their feet is imperative and that younger generations, who also seem to leave education with limited understanding of financial products and services, would benefit greatly from being given the resources they need early in life to plan for a better future.